david@davidpatrikios.com
linkedin.com/in/dpatrikios
SUMMARY
20 years’ experience connecting top brands with high-value customers through successful multi-channel campaigns, compelling creative and coffee. Lots of coffee.
BRANDS
Fubo • Harry's Razors • DIRECTV • AT&T • Panasonic • Macy's • Petco • Aramark • Line 6 • Alloy • Delia's • the D'Addario family of brands (D'Addario, Planet Waves, Evans, Rico, Pro-Mark)
SPECIALTIES
Creative direction and strategy • Performance marketing • Leadership • Brand building • Product positioning
EXPERIENCE
VP, Creative // Fubo
I lead the incredible AI-first creative team that grew Fubo from scrappy startup to the nation’s second-largest live TV streaming service. We crush baseline metrics in every direction — CTR, CVR, you name it, we beat it. Our unique playbook enables us to deliver efficiency at scale. And we make everything in house — no agencies required.
Check out this Built In NYC article to learn more about how I manage design teams and build a positive culture.
Advertising Copy Director // Harry’s
Harry’s disrupted the $21 billion men’s grooming industry by giving guys a great shave at a great price — and a brand they can believe in. I contributed to the company’s explosive growth with high-performing digital and brand campaigns, including the national launch in Target stores.
Manager, Editorial // DIRECTV (later AT&T)
During my tenure, DIRECTV was one of the world's leading providers of digital television to more than 32 million customers. After the company was acquired by AT&T, my role expanded to include editorial ownership over significant portions of both directv.com and att.com, and digital marketing.
Freelance Creative Director and Copywriter
Happy clients include some of the world’s most recognizable music brands and disruptive tech startups, including D'Addario & Co., the world’s largest manufacturer of musical instrument accessories, D'Addario Foundation, and Strymon Engineering, a boutique technology company producing high-end solutions for creative musicians.
Creative Manager // Line 6
Line 6 is a leading music technology company whose innovative products have revolutionized the way musicians record and perform music. I strategized launches that resulted in multiple bestselling products in multiple categories.
Freelance Writer // The Phelps Group Creative Agency
Phelps Group is an award-winning creative agency with truly forward-thinking philosophies and methodologies. I worked on the Panasonic, Petco, Aramark and CarMD accounts.
Copywriter // Macy’s
Macy's is global brand with annual sales that regularly top $25 billion. It had one of the highest-volume retail direct mail programs in the country, to which I contributed editorial to its covers and spreads.
Professional Musician
I’ve performed in 39 states and 15 countries on 3 continents. Highlights include touring in support of The Strokes, Joe Strummer and Blondie, and performing and recording in legendary venues.