Creative Direction, Out of Home Campaign • Fubo

EPL is one of the most-watched sports leagues in the world. So when Fubo landed the exclusive rights in Canada, we designed a marketing plan to match. OOH was a huge piece of the strategy. It included a full takeovers of Union Station (Canada’s largest train station) and others, roadside billboards and more.

Hundreds of assets were produced — print, digital, static and video. In English and Québécois.

Union Station wall mural

Union Station stairway

Union Station takeover installation walk-through

Digital billboard

Digital billboard